Link Building

10 Link Building Strategies That Still Work in 2024

Sarah ChenOctober 15, 202410 min read

Why Links Still Matter

Despite years of predictions about their demise, backlinks remain one of Google's strongest ranking signals. However, the quality bar has risen significantly. Here are 10 strategies that still work.

1. Original Research and Data

Create original studies, surveys, or data analyses that journalists and bloggers want to reference. Original data is link bait at its finest.

2. Digital PR

Pitch newsworthy stories to journalists. Tools like HARO (Help A Reporter Out) connect you with journalists seeking expert sources.

3. Resource Page Link Building

Find resource pages in your niche and pitch your best content for inclusion. These pages exist specifically to link to useful resources.

4. Broken Link Building

Find broken links on relevant websites, create replacement content, and reach out to the site owner suggesting your resource as a replacement.

5. The Skyscraper Technique

Find popular content in your niche, create something significantly better, and reach out to sites linking to the original.

6. Expert Roundups

Compile insights from industry experts on a trending topic. Contributors often link back to and share the finished piece.

7. Infographics and Visual Assets

Create shareable infographics with an embed code that includes a link back to your site.

8. Podcast Guesting

Appear on relevant podcasts. Most shows link to guests in their show notes.

9. Strategic Partnerships

Partner with complementary businesses for co-created content, webinars, or tools that naturally earn links from both audiences.

10. Unlinked Brand Mentions

Use tools like Zyptr to find mentions of your brand that don't include a link, then reach out to request link addition.

Measuring Link Building Success

Track these metrics:

New referring domains per month
Domain authority growth
Organic traffic from linked pages
Referral traffic from backlinks

Conclusion

Effective link building in 2024 is about creating genuine value and building real relationships. Focus on quality over quantity, and use tools to identify opportunities efficiently.