Cookie Policy
1. What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
Cookies set by the website owner are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable features or functionality provided by external services (such as analytics, advertising, and interactive content).
2. How We Use Cookies
We use cookies and similar tracking technologies for the following purposes:
Essential Cookies
These cookies are strictly necessary for the operation of our platform. They enable core functionality such as:
- User authentication and session management
- Security features and fraud prevention
- Load balancing and server routing
- Remembering your cookie consent preferences
These cookies cannot be disabled as the platform would not function properly without them.
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to:
- Measure and analyze website traffic and usage patterns
- Identify which pages are most and least popular
- Understand how visitors navigate through the site
- Improve our platform based on aggregated usage data
Functionality Cookies
These cookies enable enhanced functionality and personalization, including:
- Remembering your preferences and settings (language, region, theme)
- Storing your dashboard layout and display preferences
- Keeping you logged in across sessions
- Remembering recently viewed reports and analyses
Marketing Cookies
These cookies may be set through our site by advertising partners. They may be used to:
- Build a profile of your interests and show relevant advertisements
- Limit the number of times you see an advertisement
- Measure the effectiveness of advertising campaigns
- Track conversions from our marketing efforts
3. Specific Cookies We Use
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| session_id | Essential | Maintains your login session | Session |
| csrf_token | Essential | Security - prevents cross-site request forgery | Session |
| cookie_consent | Essential | Stores your cookie preferences | 1 year |
| _ga, _gid | Analytics | Google Analytics - tracks visitor behavior | 2 years / 24 hours |
| theme_pref | Functionality | Stores your theme preference | 1 year |
| recent_analyses | Functionality | Remembers your recent SEO analyses | 30 days |
4. Third-Party Cookies
Some cookies on our site are set by third-party services. These include:
- Google Analytics: Web analytics service that tracks and reports website traffic. Google's Privacy Policy
- Stripe: Payment processing. Only active on billing pages. Stripe's Privacy Policy
- Intercom / Support Chat: Customer support widget. Intercom's Privacy Policy
5. Managing Your Cookie Preferences
You have several options for controlling cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View and delete existing cookies
- Block all cookies or only third-party cookies
- Set preferences for specific websites
- Receive notifications when cookies are set
Please note that blocking all cookies may affect the functionality of our platform and other websites you visit.
Browser-Specific Instructions
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
Opt-Out of Analytics
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
6. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your browsing activity tracked. We respect DNT signals and will not track your activity when DNT is enabled, except for essential cookies required for the platform to function.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to periodically review this page for the latest information on our cookie practices.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Email: support@zyptr.com
- Visit our Contact Page